A sample of a brand identity systems crafted for digital products and modern business
Design System
Visual Identity
Logo & Typography
Brand Introduction & Foundations
This phase set the strategic backbone of the brand — defining its core values, positioning, and visual story. I worked on distilling the brand’s purpose into a clear narrative and aligning the design direction to ensure every element felt intentional and authentic.
Logo & Identity Mark
The logo system was crafted through detailed exploration of form, balance, and symmetry. From initial sketches to final lockups, I focused on creating an identity mark that felt both distinctive and flexible, supporting diverse use cases while staying true to the brand’s essence.
Colors & Typography
I developed a robust color palette and typographic system that balance brand personality with usability. Each choice was guided by accessibility and scalability considerations, ensuring the brand remains strong across digital and physical touchpoints.
Icons & App Iconography
I designed a unified icon system to maintain visual consistency across product surfaces and brand assets. Special attention was given to app icon variations and platform guidelines, creating a seamless bridge between identity and interface.
Imagery & Photography Style
Defined a cohesive imagery direction and visual language that convey brand emotion and clarity. From environmental photos to branded collateral, I ensured all visuals support the brand narrative and feel aspirational yet grounded.
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