A modern brand site bringing together watches, eyewear, and style essentials under a unified digital roof.
UX Design
UI Design
Micro-Interactions
Celebrating Craftsmanship Through Design
Timecrafters celebrates watchmaking as an art — merging timeless craftsmanship with modern elegance. This digital platform reimagines how customers explore, personalize, and emotionally connect with watches online. As the product designer, I led UX, UI, and microinteraction strategy, creating a journey that feels as refined as the timepieces themselves.
| Role: Product Designer
| Timeline: 3 weeks
| Platform: Responsive Web & Mobile
| Tools: Figma, Adobe After Effects and ClickUp
| Team: 1 PM, 1 Developer, 1 QA, 2 Designer (Me)
Design Goals
The focus was to bring Titan’s brand ethos of “timelessness for everyone” into a digital-first experience. I designed immersive product discovery flows — including guided style journeys and personalized watch matches — to echo the in-store luxury feel.
Visual storytelling, subtle motion, and refined UI decisions were used to convey craftsmanship at every step. The challenge was balancing rich brand expression with intuitive e-commerce usability, creating a seamless bridge from storytelling to purchase.
Research & Insights
A) Competitor's Study
Key Findings
Most competitors highlight brand stories but don’t weave them consistently into the browsing and purchase journey
Few brands leverage user data to tailor recommendations, leaving space for a more bespoke, guided experience
While visuals are high quality, interactive try-ons or motion-based product views are rare, reducing emotional connection
B) User Behaviour Study
C) Affinity Mapping
Building on the user behaviour study, I facilitated an affinity mapping workshop to synthesize patterns and deeper motivations. By clustering observations into thematic groups, we uncovered emotional drivers, exploration habits, and key decision triggers shaping the luxury watch buying journey.
D) Persona Mapping
To bring our diverse user base to life, I crafted detailed personas capturing the motivations, needs, and behaviors of Timecrafters’ primary audience. Meet Arjun and Priya — two distinct archetypes distilled from real-world insights, representing the spectrum of luxury watch connoisseurs.
Ideation & Concept Development
Final Design
A) Homepage
The homepage immerses users in Timecrafters’ luxury narrative from the first scroll. Hero visuals, curated collections, and smooth transitions guide exploration, blending emotional storytelling with clear navigation.
B) Product Listing Page
The listing page balances precision and elegance, showcasing watches in an editorial grid. Intuitive filters and rich product highlights support confident browsing, echoing the brand’s meticulous craftsmanship.
Impacts & Takeaways
Key results and lessons that shaped the final product:
Elevated the online watch exploration experience through engaging guided journeys and personalized curation
Improved user confidence and engagement through narrative-led flows and curated content touchpoints
Enabled both seasoned collectors and new enthusiasts to connect emotionally, fostering a stronger brand-community bond
Reinforced that thoughtful digital design can translate the soul of physical craftsmanship, transforming purchase journeys into emotional experiences
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